the best beer today and tomorrow

Contact Us

Regular Hours:

    Mon. - Thurs.
       8am -9pm 
   8am - 9:45pm
noon - 6:30pm...ish



Jakes Discount     Liquors and Wines
96 North St. (rt 34)
Auburn, NY 13021 

 * We're located right up the street from The Holiday Inn, and around the corner from The Hilton Garden Inn !

Phone: 315-253-8512


    we now
accept AMEX!

"Try some new wine...it will be fine!"

Welcome to Jake's Discount Liquors & Wines

JAKE'S DISCOUNT LIQUORS & WINES is a small personal family run business operating for over 50 years . Our philosophy is  to offer unique and diverse wines and liquors at every price point. . We are always searching for everyday and special wines and liquors for your enjoyment. Some you will recognize, while most will be new and exciting to you!  Our inventory is always growing and changing, and we will happily search for your special requests. We will even deliver to your home or business!

"You have to be Different, Great or First"  ~ Loretta Lynn



all 750ml                                      $5.99

or assort your favorites      2/$9.99

case price(12bottles)            $49.99




Jake's Wine Rack Sampler .................................................. $5.99 each or 2/$9.99 (750ml)

Tinga Merlot

A sophisticated garnet color. On the nose, mixed red berries with a hint

of oak. The palate has cherries and ends with a smooth vanilla finish.


Forty Seven Friends Pinot Noir '11

This Pinot Noir made by Ancient Oak Cellars is classic Sonoma County, with juicy red fruit, cola and bramble blending on an approachable and easy going palate.  Drinking way above the price, the bright acids and smooth texture balance perfectly and the delicious fruit lingers on the finish. Fruit and spice and everything nice! We can’t get enough of this red-purple gem “meant to represent the many characteristics of Sonoma County-grown Pinot Noir…an intriguing wine” - Wine Enthusiast, who also awarded this vintage 90 points and Editors’ Choice. Worth the praise? Absolutely!

Parla Red Blend

Ruby red with a cranberry hue. Rich, dark blackberry and cherry fruit aromas are propped up with a touch of tobacco leaf, and a dusty minerality. The wine is full-bodied and tangy with a warm and mellow finish capped off with a little cinnamon spice.


Hedges Family Estate CMS Red Blend '12

Dark, deep ruby color. Aromas of black cherry, blackberry, sweet plum fruit and sweet toasted oak with

undertones of ripe melon,dried herbs and vanilla with hints of cocoa powder, tobacco and graham cracker.

On the palate toasted oak and graham cracker with lively acidity, darker berry fruits, cocoa powder and

sweetness, good body with well integrated tannins that linger on the long finish. Nicely balanced.

 50% Cabernet Sauvignon, 44% Merlot, 6% Syrah

Bodegas MitosOne Tempranillo '14

Deep cherry color with beautiful violet tinges. Intense aroma of black fruit, honey, tobacco and

spices. Fresh entry in mouth, strawberry, honey, herbs and minerals.


Obikwa Pinot Grigio

Boasts a fresh and fruity taste thanks to the dried peaches and

apricot infused in the flavor. There is also a hint of lychee on the nose.




                       Jake's Wine Rack Wines

      available for only $5.99 each (750ml.) or 2/$9.99,

                  case (12 bottles) price $49.99


See more specials at 4 Wine Lovers or $5.99 Wine Rack


Liquor Specials


Dr. Mcgillicuddy's Apple Flavored Whiskey

Honey & Peach

30% ABV. ... These fine, smooth whiskeys come in four distinct flavors, all of which are a very quaffable 60 proof, making them perfect to mix with other liquors. The apple flavor is crisp with just a hint of tartness, while the blackberry flavor is deeply fruity and intense.













View More Liquor Specials